Consumers
How people in Bangladesh decide what to buy, online and offline.
Marketing, rooted in the coast of Bangladesh.
The Department of Marketing is one of the departments of the Faculty of Business Administration (FBA) at Patuakhali Science and Technology University (PSTU). We teach how markets work, and we research how they can work better for the people of southern Bangladesh.
Focus
What we work on
Value chains
How value is created and shared, from producer to market.
Sustainability
Marketing that supports farmers, communities and the climate.
From the chairman
“Value is created at every link of the chain. Understanding that is the heart of marketing.”
Imranul Islam, PhD · Professor & Chairman